EVER WONDERED IF THE SEAFOOD
YOU EAT IS SUSTAINABLE?
We did and that’s why we created the Happy Fish Project
We are on a mission to make it ridiculously simple and fun to know
WHAT fish is sustainable? WHERE to get it? and TRACK the fish on your plate all the way back to the fishers.
More than sustainability, this is about regenerative fishing practices that create better conditions for each fishery engaged with. Happy fish is a business proposition with the environment as the bottom line. We don’t advocate eating fish, we advocate that if you do; eat it as sustainably as possible, celebrate where it came from and enjoy it to its fullest!
More coming soon to new website
The Happy Fish Project is building supply chains that empower fishers right through to seafood consumers, to source seafood responsibly. Connecting you to the source of you seafood.
THE FUTURE OF FISH
The aboriginal custodians of this country knew that living in harmony with nature was not only desirable, but essential for survival. Cultivating respect and appreciation for the bounty and fragility of the marine biosphere is more relevant now than ever. Paul Greenberg’s book ‘Four Fish’ puts this in perspective:
“If we continue to eat wild fish…we need to find a way of identifying them as wild fish first and food second. Wild fish did not come into this world just to be our food…If we hunt and eat them, we must hunt them with care and eat them with fullness of our appreciation. We must come to understand that eating the last wild food is, above all, a privilege.”