Happy Fish Pledge2017-09-07T00:26:54+00:00
WHAT FISH IS SUSTAINABLE?
FIND SUSTAINABLE FISH
TRACK BACK TO FISHERMAN

The Happy Fish Pledge sets high entry standards to attract the best of the seafood industry to pledge their commitment to the oceans and spearhead the program. All participating fishers, fish shops, suppliers and restaurateurs have taken the pledge.

FOR FISHERMEN

The fisherman’s pledge articulates the importance of harvest quality over quantity, and impacts on fishery ecosystems.  The Pledge is over and above the Sustainability criteria used to determine what fish is Happy Fish.

All participating fishermen have pledged to…

1. HANDLE FISH WITH CARE

Take every measure to render seafood unconscious quickly, to minimise suffering, ensure the highest quality seafood, longer shelf life and sweetest tasting Seafood possible.

 2. COMMUNICATE THEIR COMMITMENT

Communicate their commitment to sustainable seafood with customers, peers and the public.

3. ENABLE TRACKING & IDENTIFICATION

Communicate the fish’s provenance, its habitat, habits, harvest and handling, and tale of its journey to the plate, so others value and appreciate what makes Happy Fish special.  To clearly differentiate my seafood and ensure its provenance can be verified and scanned.

We believe the interests of the fishermen and fishing industry can best be served by responsible fishing practices.   Fishers are best placed to be ocean stewards, as their livelihood depends on understanding and caring for their local patch.

FOR SUPPLIERS

All participating suppliers, shops and restaurateurs have pledged to…

1. SOURCE SUSTAINABLE SEAFOOD

Supply and serve seafood to consumers that meets Happy Fish sustainability criteria

2. COMMUNICATE THEIR COMMITMENT

Communicate their commitment to sustainable seafood with customers, peers and the public through conversations, social media.

3. ENABLE TRACKING & IDENTIFICATION

Communicate the fish’s provenance, its habitat, habits, harvest and handling; and tale of its journey to the plate, so others value and appreciate what makes Happy Fish special.