HAPPY FISH = RESEARCH + ADVOCACY + PROMOTION
RESEARCH & SPECIES ENDORSEMENTS
For a species to be endorsed Happy Fish and be eligible for inclusion in
the Happy Fish List it must meet stringent sustainability criteria
FIND SUSTAINABLE SEAFOOD
The Happy Fish Directory shows you where to find fishers, fish shops and restaurants
sourcing Happy Fish
TRACKING, TAGGING AND VERIFYING PROVENANCE
Tracking and fish tagging technology connects seafood suppliers to the end consumer.
A swipe of a smartphone enables you to Track Your Fish all the way back to the ocean.
PROMOTE & REWARD
The fisheries scientists have facilitated unprecedented access for smaller scale
family fishers to high quality sustainability reviews, by ensuring the endorsement process is affordable.
Seafood sellers can now confidently sell their offerings as verifiably sustainable, and receive the promotion,
reputational and financial rewards of selling premium sustainable seafood with verifiable provenance
TRANSPARENCY & ADVOCACY
We believe in the importance of sharing our research to inform community, build trust and understanding
about what it means for fish to be ‘sustainable’ and for oceans to be healthy. We hope to promote discussion
and debate so our fishers, chefs, seafood sellers and their customers become advocates for sustainable seafood.