HAPPY FISH = ASSESSMENT + ADVOCACY + PROMOTION
Rigorous scientific assessment is the bedrock of Happy Fish. Endorsed Happy Fish
must meet stringent sustainability criteria to be eligible for inclusion in the Happy Fish List
WHERE TO FIND SUSTAINABLE SEAFOOD?
The Happy Fish Directory shows you where to find Happy Fish;
whether it be the fishers, suppliers, fish shops or restaurants
TRACKING, TAGGING & PROVENANCE
With a swipe of your smartphone you can Track Your Fish all the way back to the ocean.
PROMOTE & REWARD
Seafood sellers can clearly differentiate their offerings from other seafood sold.
This builds reputations and value for those undertaking best practice.
TRANSPARENCY & ACCOUNTABILITY
Sustainability assessments are published on the tracking and web sites for anyone interested.
We believe in the importance of sharing our assessment findings to build trust and understanding
about what it means for seafood to be deemed ‘sustainable’ and for oceans to be healthy.
We aim to inspire and empower fishers right through to the end consumers
to think and act sustainably when sourcing seafood