Happy Fish Program 2017-10-09T07:15:51+00:00

THE HAPPY FISH PROGRAM

Happy Fish is a Bondi-Based initiative that brings together local fishers,
fish suppliers, chefs and consumers to track seafood from ocean-to-plate

Happy Fish wants to build trust by building and unbroken supply chain amongst all members
of the seafood supply chain.This will ensure provenance is verifiable from fishermen to the
end customer and enables consumers to verify that their fish comes from well-managed fisheries.

happy fish branding

HAPPY FISH PILOT

During the pilot period, Happy Fish will work with select local partners to test an ocean to plate tracking system involving:

2 x fishermen

5x  species – bream, luderick, school prawns, sand whiting and sea mullet

4 x estuaries – The Manning River, Myall Lakes, Smiths Lake and Wallis Lake

2 x restaurants and one specialist fish retailer in Bondi

2x  gear types for fish – seining and gill netting

2 x gear types for prawns – seining and set pocket nets

Customers will be able to click on a QR code or enter a 6 digit trace code and track their seafood back to the fishermen

The pilot launch to be announced shortly

WHAT WE DO

Assessment
Happy Fish identifies which local fish species have healthy populations,
and which commercial fisheries are operating sustainably
to harvest those species. See the Happy Fish List

Labelling
The Happy Fish label is a symbol of quality and sustainable supply chains.
We provide our logo to suppliers and restaurants that take the Happy Fish pledge.
Look for the happy fish symbol where you shop and enjoy seafood.

 Directory
We aim to make it ridiculously simple and fun to source sustainable seafood through
our directory of fishers, fish shops and restaurants. See the Happy Fish Directory

Tracing and verifying provenance
Happy Fish connects seafood suppliers and the end consumers
through tracking an unbroken supply chain, so you can trace the seafood
on your plate or in your fish shop all the way back to the fishers. Explore Track Your Fish

HAPPY FISH BONDI = RESEARCH + ADVOCACY + PROMOTION

HAPPY FISH LOGO = VERIFIABLY SUSTAINABLE SEAFOOD

The Happy Fish logo signifies the seafood seller has taken the Happy Fish Pledge and the
fish’s provenance can be verified by scanning the logo. Happy Fish logos will be found in
fish shops, restaurant windows, labels, menus and on the containers transporting fish to market.

Happy Fish Program POS