THE HAPPY FISH PROGRAM
Happy Fish is a Bondi-Based initiative that brings together local fishers,
fish suppliers, chefs and consumers to track seafood from ocean-to-plate
Happy Fish wants to build trust by building and unbroken supply chain amongst all members
of the seafood supply chain.This will ensure provenance is verifiable from fishermen to the
end customer and enables consumers to verify that their fish comes from well-managed fisheries.
HAPPY FISH PILOT
During the pilot period, Happy Fish will work with select local partners to test an ocean to plate tracking system involving:
2 x fishermen
5x species – bream, luderick, school prawns, sand whiting and sea mullet
4 x estuaries – The Manning River, Myall Lakes, Smiths Lake and Wallis Lake
2 x restaurants and one specialist fish retailer in Bondi
2x gear types for fish – seining and gill netting
2 x gear types for prawns – seining and set pocket nets
Customers will be able to click on a QR code or enter a 6 digit trace code and track their seafood back to the fishermen
The pilot launch to be announced shortly
WHAT WE DO
Happy Fish identifies which local fish species have healthy populations,
and which commercial fisheries are operating sustainably
to harvest those species. See the Happy Fish List
The Happy Fish label is a symbol of quality and sustainable supply chains.
We provide our logo to suppliers and restaurants that take the Happy Fish pledge.
Look for the happy fish symbol where you shop and enjoy seafood.
We aim to make it ridiculously simple and fun to source sustainable seafood through
our directory of fishers, fish shops and restaurants. See the Happy Fish Directory
Tracing and verifying provenance
Happy Fish connects seafood suppliers and the end consumers
through tracking an unbroken supply chain, so you can trace the seafood
on your plate or in your fish shop all the way back to the fishers. Explore Track Your Fish
HAPPY FISH BONDI = RESEARCH + ADVOCACY + PROMOTION
HAPPY FISH LOGO = VERIFIABLY SUSTAINABLE SEAFOOD
The Happy Fish logo signifies the seafood seller has taken the Happy Fish Pledge and the
fish’s provenance can be verified by scanning the logo. Happy Fish logos will be found in
fish shops, restaurant windows, labels, menus and on the containers transporting fish to market.