WHAT MAKES HAPPY FISH UNIQUE?
Happy Fish collaborates with a team of leading Australian independent and concerned marine and fisheries scientists, to provide a new benchmark in sustainability assessments to small scale wild catch fisheries and acquaculture. In addition to assessments, the produce is tagged, tracked, and marketed to Sydney markets.
A team of the very best independent marine and fisheries scientists in the country were formed to work with ACF. They reviewed the leading seafood assessments systems around the globe to arrive at a system uniquely suited to Australian conditions and small scale family fishers. The Sustainable Australian Seafood Program (SASAP) was formed. More than sustainability, this is about regenerative fishing practices, with the assessment process is designed to leave each fishery in better place than it was found.
At the core of the SASAP is a new ecological benchmark for seafood sustainability assessments, regarded by many as the gold standard. The result is a scientifically robust, reliable, independent source of information for consumers, chefs and restaurateurs.
All endorsed Happy Fish must meet the SASAP’s stringent criteria.
Assessments are designed for Australia’s unique diverse marine ecosystems, and smaller scale fisheries that make up most of our fisheries but remain relatively unknown. So the SASAP sets about providing baselines to gauge future health and response to fishing as the most reliable way to gauge current and future impacts; to contribute to appropriate fishing policy and guidelines and to know where best to direct regeneration projects and efforts
A species may be sustainably sourced in one locality whilst not meet sustainability criteria in another, so each species is assessed at the fishery and even fisher level for greater accuracy
The scientists and Happy Fish ensure the process is targeted and affordable to facilitate unprecedented access for smaller-scale family fishers to high quality sustainability assessments.
Blockchain tracking creates an unbroken supply chain from the ocean-to-plate, connecting diverse stakeholders and creating transparent seafood supply chains built in trust
Tracking and secure supply chains enables seafood sellers to clearly differentiate their offerings from other seafood sold. This builds reputation and value for those undertaking best practice
Consumers are empowered to verify provenance and sustainability; and call out fishy substitution and foul-smelling play
Creating a community of like-minded individuals from the best in their respective industries, who want to inspire and empower fishers right through to the end consumers to think and act sustainably when sourcing seafood