SANDRA MARSHALL

HABITAT
Bondi Beach, anywhere good food can be found

HABITS
Chief dreamer, cat herder and liner up of ducks. Sandra’s background in architecture probably lends itself to the project’s complexity and multi-disciplinary needs. She has a deep-held conviction everyone benefits through sustainable practices…what is good for sea life, is also good for the ocean, fishers, seafood sellers and ultimately consumers. It’s a WIN! WIN! WIN! and a no-brainer

HARVEST
A dream job which = a values-based proposition, unlikely synergies, cross-industry collaborations, awesome people and talent gravitating to the platform. This melange anchors Happy Fish in the best marine science, industry expertise and innovative tech to construct networks founded on trust  

CHRIS SMYTH

HABITAT
Victorian Sandy beaches, rocky shoals and kitchens cooking up a storm

HABITS
I approached Chris at the very start of this whole endeavour. He had created a sustainable seafood program with the Australian Conservation Foundation (ACF) regarded by many as the gold standard, forward-looking and where I wanted to take Happy Fish.

It is completely unexpected that years later Chris is collaborating with Happy Fish and is joined by the core of the original scientific panel, the band is back together !

HARVEST
Thanks to what Chris created with ACF, Happy Fish inherits its bedrock of independent science and sustainability assessments undertaken by some of the best marine and fisheries minds in the country.

The Sustainable Australian Seafood Assessment Program (SASAP) is set up to be transparent and independent, it is not industry-driven but rather born out of an environmental organisation and so the environment is unquestionably its focus and bias. Key features include an unparalleled scientific rigour, a consumer focus and a commitment to making sustainability assessments accessible to small scale local fishers who cannot afford alternate schemes. This is what Happy Fish inherits!

DR TREVOR WARD

HABITAT
Perth W.A. and oceans all around the globe, close to and far from shore

HABITS
Of special interest to Happy Fish, Trevor is co-founder of SASAP. He is regarded as a big fish in marine ecology and sustainable seafood, and is described by colleagues as The Dude.

A brief list of Trevor’s achievements in a 40+ year career include more than 20 years with CSIRO, in 1996 he was jointly awarded the CSIRO Chairman’s Medal for Excellence in Science. Since 1999 he has worked as an independent sustainability consultant for UN agencies, national governments, seafood businesses and NGOs across more than 15 countries. Trevor has created and implemented leading sustainable seafood assessment programs across the globe.

HARVEST
With Trevor’s uncompromising approach and love for the ocean, we can expect peerless independent evidence-based seafood assessments. How lucky is Happy Fish to have caught this fishy!?

PROF DAVID BOOTH

HABITAT
In the lab, on the high seas, and under the waves shepherding schools of human fish

HABITS
Of special interest to Happy Fish, David is SASAP co-founder . As professor of Marine Ecology David Booth is a teacher, researcher and influencer. He is passionate about educating the broader community and policy makers. The press frequently seek David’s insights on topical marine issues. He is not coloured by industry affiliations and will comment where many will not. His views are informed by a deep scientific understanding, international collaborations, and a wealth of practical experience.

David won the 2020 UNSW Eureka Prize for Excellence in Interdisciplinary Scientific Research. His many hats include coordinating citizen science projects, sitting on the Ocean Science Council of Australia, past president of the Australia Coral Reef Society, and collaborating with NSW Department of Primary Industry, NSW Dept of Environment and Conservation, UTS Microstructural Analysis Unit, Oregon State University, the Russian Academy of Sciences and the University of the Virgin Islands.

HARVEST
A great champion of the oceans and a gifted scientist working within the emerging paradigm of complex inter-disciplinary solutions to complex problems. It is a privilege and pleasure to have David on board.

DR JOHN FORD

John Ford

HABITAT
Melbourne VIC, fisheries, radio stations, universities and mushroom cabinets.

HABITS
John is a fisheries scientist, marine ecologist and independent expert in seafood sustainability.

John works right across the seafood supply chain including fishers, wholesalers, restaurants, government and conservation NGOs. He appears extensively in the media as an expert in seafood sustainability, as a radio presenter, and contributor to academic literature and media outlets such as the Conversation. Of particular interest to Happy Fish John is part of the original SASAP cohort of scientists, heading up fisheries research.

HARVEST
John is key to the SASAP triumvirate and Science Panel