HOW DO WE DEFINE SUSTAINABILITY?

‘Sustainability’ is a vague and slippery term, especially when it comes to seafood.
Whilst there is much common ground between different sustainability definitions,
there is ultimately no consensus about what sustainable means. The easiest way is to see it as
a set of principles which are emphasised and de-emphasised in different definitions.

So how do we define sustainability?

WHAT MAKES SEAFOOD SUSTAINABLE?

 For starters, Happy Fish asks 3 key questions when determining the sustainability of a species…

WHAT IS THE POPULATION OF THIS SPECIES?
Q: Are the fish’s population going to bounce back,
thrive and be a sustainable source of seafood?

A: Fish populations and resilience vary greatly from
area to area. Look for where the fish comes from to
most accurately determine its sustainability

WHAT’S THE FISHING IMPACT ON THE ECOSYSTEM AND HABITAT?
Q: Do fishing practices leave this fish’s home
and other marine life in tact?

A: To ensure resilient fish populations and habitats
that continue to thrive and regenerate, look for
fishing practices with minimal impact on the eco-system

HOW MUCH BY-CATCH IS THERE?
Q: How much marine life is caught and destroyed
unintentionally when fishing for this species?

A: Look for carefully targeted fishing practices
with minimal by-catch

For more information visit OUR SUSTAINABILITY CRITERIA and endorsed species criteria